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A woman clicks on a tablet to reveal a digitized cloud

If you’re part of an emerging franchise business, chances are, you’re familiar with software and other tech solutions that promise to make life easier for franchising. But aren’t those products built for large enterprises
  would they work for a ‘startup’?  And does it even make sense to invest in technology at an early stage before you’ve mastered your processes and built a winning team?

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A man draws designs on a clear whiteboard

The franchise development website is an essential sales tool, helping brands accomplish several objectives at once: generate leads, prescreen prospects, share the brand story, and facilitate growth in target markets.

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A field agent visits a restaurant and talks to the head chef

Franchise business consultants have always been critical drivers of brand success, but their role has shifted considerably over the years and continues to evolve today.

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A man stares up a drawn bullseye

“A company — and a region or territory — has a lifecycle that ages,” says Jim Sullivan in Multi-Unit Management. “Infant, youth, adult, middle age, maturity. Each stage of this growth curve brings with it different leadership, knowledge and resource needs based on a company’s maturity and growth stage.”

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