Tag

Franchise Marketing
A male franchisee and a female franchisor meet to discuss the franchise

Franchising is a proven way to scale your business by distributing the risk and the reward across a community of franchisees. Yet, most franchisors struggle with engaging their franchisees, who are often the lifeblood of their growth and success. No matter how big or small you are as a company–you can’t afford to have franchisees struggle because they don’t have enough engagement with their parent brand.

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A man draws designs on a clear whiteboard

The franchise development website is an essential sales tool, helping brands accomplish several objectives at once: generate leads, prescreen prospects, share the brand story, and facilitate growth in target markets.

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A young businesswoman analyzes a graph closely

Key performance indicators (KPIs) are tightly integrated with franchise business planning because business plans contain key results (KRs). KPIs are a subset of these key KRs, which the franchise uses to measure its performance.

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